Search Engine Optimization

Search Engine Optimization is generating keywords for a website to appear easily in the SERP. At Amplifi, we dedicate time to understand how the search engines work to develop strong strategies of optimization. SEO is increasing the visibility of a page in the Google search results page in an organic and earned manner.

Search Engine optimization involves understanding how search engines work, the computer programmed algorithms that dictate search engine behavior. what people search for , the actual search terms or keywords typed into search engines, and the search engines preferred by target audiences. Optimizing a website involves editing its content, adding content, doing HTML and associated coding to increase its relevance to specific keywords.

We promote a site by increasing the number of back links and in page links.

Web site indexing is downloading data from websites and storing it on databases. This is necessary to process data to provide most relevant results to their users. Web page indexing is important for websites to being displayed in search engines against user queries. XML (Extensible Markup Language) sitemaps, for websites, are accumulation of webpage URLs that helps search engines to develop an understanding that how this website wants to be crawled. Website Indexing is done by Pinging to search engines that a new webpage has appeared on your website and request the search engine to index them. Internal and external links are indexed when webpages are indexed from other locations.

On-page Optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.

On-page optimization means providing a great User experience by letting the users understand content and navigation. The page targets the single intent of the searcher. The main keyword phrase appears in the page URL. Content is logical and comprehensive, employing related terms/ phrases. The content here is built to share on social networks to gain more users. Meta data content options are added as per your data.

Off-page Optimization

Off-page SEO means optimizing your business' online and offline footprint through the use of content, relationships and links to create an optimal experience for customers and search engine crawl bots. It will lead to increase in mentions, search rankings, traffic to your site and conversions. We will help your website to gain brand value. We obtain searcher intent , refine , broaden queries , talk to people, read discussion threads in an empathetic manner.


We perform all the SEO according to your business market and generate reports using many tools handy to our company.