Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad-campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a business’ desired social media ‘culture’ and ‘tone’.Social media is used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.
Using digital marketing tools such as Google Ads, we target ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party or video gaming. The keywords in social media user’s online posts and comments are collected in Google Ads. The cost of market research comes down significantly with social media.
We run social campaigns to keep the audience engaged. We also perform Social media audit for your business. In order to make an impact, your social media strategy needs to engage with the right audience. We analyse who your audiences are, what they are talking about, and on what sites in order to build a strategy to engage audiences in your site.
Facebook and Linkedin are the leading social media platforms where users can hyper-target their ads. Hyper-targeting uses public profile information and the information that is submitted by the user that is not visible to the users’ contacts. We engage the customers and the stakeholders as active participants. We engage social media users ina proactive manner with posting regular online content such as digital photos, videos, text and conversations as well as sharing content and information from others as weblinks. Another way of engaging the audience is through reactive conversations with social media users we reach out to by responding through commenting or messaging.
A large percentage of google search is dependant on social media. Companies make use of platforms such as Facebook, Twitter, YouTube and Instagram to reach audiences. Customers can now post reviews of products and services, rate customer service, and ask questions or voice concerns directly to companies using social media platforms. Social media marketing builds relationships of trust with customers.