Social Media Optimization
Social media optimization is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service , brand or event. Types of social media on which SMO is performed include RSS feeds, social news and bookmarking sites, as well as social networking sites such as facebook, twitter, video sharing websites and blogging sites. SMO means optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
With social media optimization, we can create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages people to engage with a website and then share this content, via its web-link, with their social media contacts and friends. For example, liking and commenting on posts, retweeting, embedding, sharing, and promoting content.
Social media optimization is an important factor because search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine results pages.