eCommerce is the buying and selling of goods and services or the transmitting of funds or data, over the internet. These business transactions are business-to-business, business-to-consumer, consumer-to-consumer and consumer-to-business. Business to consumer websites sell products directly to consumers. B2B companies sell services to other businesses or websites. Consumer-to-business commerce is the consumer selling to the website. Consumer to consumer commerce is when consumers sell products to other consumers through your business.

eCommerce allows consumers to access their favorite store at any time, day or night. eCommerce advertising includes any kind of advertising, online and offline that drives traffic to an online store. The Indian e-commerce market is expected to grow by31 percent led by Flipkart, Amazon India and Paytm Mall. The Government of India launched an e-commerce portal called TRIFED and an m-commerce portal called ‘Tribes India’ which will enable 55,000 tribal artisans get access to international markets. The eCommerce industry impacts MSMEs directly.